In 2019, the first-ever global standard for safe listening devices was released by the World Health Organization and the International Telecommunication Union as part of the Make Listening Safe initiative. To raise awareness and inspire action to prevent sound-induced hearing loss, grammy award-winning musician Ricky Kej supported the launch.

“It is important for us musicians to protect our hearing because our careers depend on it, but it is even more important for us to ensure we create and perform our music at listening levels which are safe for our audiences. The guidelines for safe listening on devices launched by the WHO and the ITU are thoroughly researched and will ensure our audiences experience healthy listening and a wholesome musical experience, as intended by us music creators. The guidelines are very Pro Music and Healthy,” said Ricky Kej.